The latest search marketing news, views and insights

2017 marketing trends: Which does your business need to know about?

It’s that time of year when trend predictions start trending! In fact there’s so many that as a Marketing Manager, you can’t always stay abreast of them all or implement them. So I’ve picked one or two key marketing trends for 2017 from each channel that makes up your marketing arsenal – social, content, offline,… Read more »

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How do Google Panda and Penguin affect your website?

Panda and polar bear watching a penguin

The way Google decides what content to return when you type in a search is determined by a Google algorithm. This formula tells Google how well your website’s content matches the search query – the closer the match, the higher Google ranks your content.

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What percentage of traffic is driven from page one of Google?

Road traffic sign showing a 30% incline

It’s easy for business owners to claim that they’re happy when their website climbs to page two of Google. It means they can focus on client meetings or developing a new product for their business. But when you consider that 75% of people NEVER scroll past page one of SERPS (search engine results page), you can see why it’s worth focusing a huge amount of your business’ effort on getting to page one.

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